Broken Spears free essay sample

History of the Spanish annihilation of Mexico and the Aztecs has consistently been told in the expressions of the Spaniards. It has regularly been overlooked that with just having one impression of the occasions that occurred during this timeframe, we can never be sure of the whole story, or what really occurred. Hence, Miguel Leã ³n-Portilla volunteered to additionally investigate pre-Hispanic history and increase understanding from the local point of view. With consent from Dr. Heavenly attendant Maria Garibay K., chief of the Seminary of Nahuatl Culture at the University of Mexico, Leã ³n-Portilla had the option to access Spanish interpretations of a few Nahuatl writings. The previously mentioned writings gave â€Å"faithful portrayals of the indigenous originals† for which Leã ³n-Portilla used to detail the Aztec record of the triumph of Mexico. Most history reports the Spanish triumph of the Aztec Empire having occurred somewhere in the range of 1519 and 1521, yet as told in Broken Spears, there is record of the Aztec’s having gotten an awful sign right around ten years before the appearance of the Spaniards. Truth be told there were eight awful signs definite by the Sahagun’s sources having happened preceding the appearance of the Spaniards. The principal terrible sign showed up as a blast in the sky and stayed for one entire year. Alluded to as â€Å"wonders† as opposed to signs, the Munoz Carmago and the Tlaxcala additionally recorded eight events of terrible signs in fundamentally the same as detail to what was recorded by the Sahagun’s sources. The last sign nitty gritty by every wa of two-headed animals â€Å"taken to the Black House and appeared to Motecuhzoma†. The second parts of the book, titled â€Å"First Reports of Spaniards’ Arrival†, sightings of skimming mountains were accounted for to have been seen off of coast. At first they figured they could be Quetzalcoatl and gods for which reason they decided to bring them blessings. It was in truth Cortez who had arrived upon their shore with. Cortes was not satisfied with their blessings. Cortes had the errand people tied and terminated a gun which terrified the ambassadors making them black out. In the wake of having his men resuscitate them, he said they were to battle to see who was most grounded as he had heard the Mexicans were solid warriors. In spite of the delegates illuminating Cortes that they were sent to offer him a spot to rest, he requested the delivery people return toward the beginning of the day to fight. The emissaries at that point quickly came back to shore to talk with Motecuhzoma. Motecuhzoma wasâ shocked by what the envoys needed to report. He endeavored to frighten the Spaniards off with his entertainers and warlocks, yet was not effective. As itemized in the Codex Florentino, Motecuhzoma was very dreadful of the Spaniards after the bombed endeavor of the performers and warlocks. Motecuhzoma had even considered the idea of fleeing. Motecuhzoma bent over backward to ward the Spaniards off, however Cortes walked inland with his men. This was said to have been the main fight between the Spaniards and the Indians. The Massacre of Cholula happened not long after and was of finished amazement to their kin. There are two records of the slaughter on record, one from the Sahagun’s and sources, and the other from the Tlaxcaltecas. There is chance that the Tlaxcaltecas created their form of the slaughter to conceal the part they took in the slaughter, however there is no assurance behind this hypothesis. When the slaughter had finished the Spaniards proceeded with their walk toward Mexico City. At the point when Cortes showed up in the City, he was welcomed with energy from the individuals. Because of the sort welcome of the Ixtlilxochitl and his siblings, Cortes decided to express gratitude toward them through lessons of his religion and the â€Å"law of God† with assistance from his mediator. Through these lessons Ixtlilxochitl got Christian; he also different rulers were totally sanctified through water regardless of the underlying protests of a portion of the Spaniards. Ixtlilxochitl got the name Don Hernando. After telling his mom, she from the start had a poor response, however she at that point mentioned to be submersed also and was given the name Dona Maria. With their recently fortified powers, the Spaniards proceeded with their walk on to the Aztec capital. Motecuhzoma, who has been educated regarding the occasions that occurred and the ongoing submersions, examined how to welcome the Spaniards upon their appearance. After much thought, it was concluded that it is ideal to welcome the Spaniards as companions. The Spaniards showed up on the eighth of November in 1519. Motecuhzoma and Cortes acquainted themselves with one another, and Motecuhzoma welcomed Cortes to the Royal House to rest. It was now that Motecuhzoma just as the sovereigns were held hostage while the rulers fled forsaking them. While Motecuhzoma and sovereigns were held hostage, Cortes had his men take all things of significant worth. They requested they get things, for example, food and water just as different assets to take when they withdrew. After Cortes’ takeoff from the city, the Fiesta of Toxcatl occurred. Cortes had been away for twenty days when the slaughter occurred. The celebration was that of most significance to the Aztec individuals, which is the reason they asked for the holiday to happen. With the Spaniards participating in the merriments, they hit the dance floor with the Aztecs, however at a certain point, they hindered all ways out of the structure and promptly executed the entirety of the artists and the artists at the celebration. After knowing about the terrible executions that had happened, the Aztec individuals started to assault the Spaniards. They caught them for twenty-three days and permitted no food to make it to the caught Spaniards. Indeed, even upon Cortes’ return, the Spaniards were as yet held as detainees; they endeavored to scape around evening time when they were more averse to be seen by the Aztec’s, yet were in the long run spotted and killed. Progressing murdering happened because of the acknowledgment of the Aztecs, that the Spaniards had no expectations of leaving their city. This started the start of a multi day fight which finished with the takeoff of the Spaniards and their partners. Under the presumption that the Spaniards had left for good, the Aztecs proceeded with their celebration. Not long after they were tormented with illness and assaulted during their season of shortcoming by the Spaniards. Despite the fact that the Aztec warriors put forth a valiant effort, the Spaniards were simply excessively solid of a power to fight off. After proceeded with fight for eighty days, it was not, at this point only the Spaniards battling the Aztecs; the Aztecs started to battle one another. The city had arrived at its end in year three, they had been crushed.

Mind Games Essay

The objective of contentious composing is to convince the crowd that their thoughts are substantial or increasingly legitimate then different creators. Greek savant and author, Aristotle, isolated influence into three segments: Ethos, Pathos, and Logos. These influence rules give perusers a feeling of validity, feeling, and thinking. Ethos is related with believability or moral intrigue (Ch. 3, Ethos). Does the creator depict the characters as individuals who are deserving of regard? One issue with argumentation is the capacity to dazzle the peruser. By making the character somebody that is regarded and along these lines affable the peruser is progressively inspired by the work. A case of this would be a specialist, legal advisor, or veteran. Despite the fact that these employments serve our locale in various manners, they are completely regarded by society. Another case of logos that the book noted was â€Å"If an organization is notable, loved, and regarded, that notoriety will add to it’s influential force (Ruszkiewicz, 56).† If its character is hazardous in any regard, it might need to utilize contention to reshape an audience’s recognition (Ruszkiewicz, 56). Creators will likewise utilize ethos from individual experience. Author and lobbyist Terry Williams assaults the individuals who harmed the Utah deserts with atomic radiation (Williams, 58) Terry Williams is a ladies worth tuning in to on the grounds that she has lived with the atomic danger. These are only a portion of the manners in which creators can show authority. Sentiment is passionate and convinces by speaking to the reader’s feelings (Ch. 2, Pathos). Language decision influences the audience’s reaction, and enthusiastic intrigue can improve a contention. The book gives a case of an instructor revealing to her understudies that she is lawfully visually impaired (Kleege, 45). While perusing this model, you are most likely imagining yourself sitting in the study hall in stun from what you simply heard. At the point when somebody gives you data about them or uncovers a fact, as the audience, you are taking in everything the speaker is stating; while at the same time relating that to each condition you can review. As an understudy sitting in her study hall, you are contemplating your own involvement in another visually impaired individual and framing your own feeling on this individual. This model plays in on your enthusiastic side on the grounds that from the absolute first day you know about your teacher’s handicap. Emotion doesn't generally need to be miserable; it can likewise be clever. Authors can go through cleverness to help the disposition and make the peruser progressively alright with a contention. The model from Dave (Barry, 49) addresses that men don't have to peruse the manual however customarily commit errors. This specific model is stating men think they know all, yet in actuality, they despite everything need assistance. Logos convinces by the utilization of thinking (Ch. 4, Logos). The core of the contention is giving the peruser reasons. Powerful influence can help you back up your cases just as offer confirmation to your contention. Aristotle isolated factious composition into realities and reason (Ruszkiewicz, 69). He utilized what we call hard proof and reason or sound judgment (Ruszkiewicz, 69). The book gave a case of U.S. diplomat to the UN inquiring as to whether he had â€Å"placed or is putting medium and middle of the road go rockets and locales in Cuba (Ruszkiewicz, 70)?† Delegates permitted him to pose this inquiry since he had hard proof of spy photos to demonstrate his case (Ruszkiewicz). Logos can be appeared through content too. By reproducing a solitary page from a record, you have verification from years past. The model in the book expressed the association among proclamations and confirmations was solid. The article discussed weapon possession (Lindgren, 75). Logos is significant in pugnacious composing since perusers like to have all the more then one believable source. As an understudy, I would compose an article on neighborhood schools and colleges giving more exercises to 18-multi year old understudies. This article would show ethos since I am a nineteen-year-old neighborhood understudy. This theme would show sentiment since I am engaging nearby individuals that may be influenced by tipsy understudies driving on the streets. I would utilize the neighborhood police records to give logos to convince my perusers. Another understudy may compose a paper to convince nearby governments to permit 18-multi year old understudies into the bars. It would be significant for the essayist to be a capable undergrad to set up ethos. The understudy could contend that this strategy would permit underage understudies to be assigned drivers for the sanctioned understudies. This would show poignancy. The essayist could utilize nearby traffic records and reports to make logos. At the point when a writer composes a decent logical exposition it is like a salesperson selling an item. The author is offering their plan to the open simply like the agent is selling their item. It will be significant for them two to set up ethos with their crowd to make solid portrayals. The two of them will utilize tenderness to show an individual their item or thought. It is likewise significant for them two to go through logos to back the cases they are making. A salesperson will be remunerated with a commission, and a fruitful compose will be compensated with future composing assignments. Works refered to Ruszkiewicz, Andrea A. Lunsford John J. Everything’s a contention. Vol. 56. Boston: Bedford/St. Martins, 2009.

What Does Authenticity Really Mean

What Does Authenticity Really Mean The word ‘authenticity’ has become a major buzzword among marketers.Authenticity has been touted to be a key for success in the 21st century, and brands are defining their missions and creating their processes around the concept of authenticity.While it might appear to be another marketing buzzword that will disappear in a few years, there is good reason behind its popularity, and there is a high likelihood that it is here to stay.In today’s highly connected digital world, customers don’t simply buy from brands because they have good products.They also want brands to stand for something and to be authentic.According to a survey carried out by PR agency Cohn Wolfe, 89% of customers expect authenticity from brands. Source: SlideshareSo, authenticity is here to stay, but question is, what exactly is it?WHAT IS AUTHENTICITY? Based on the definition by the Journal of Consumer Psychology, brand authenticity is”“the extent to which consumers expect a brand to be faithful towards itself, true to its customers, motivated by caring and responsibility, and able to support consumers in being true to themselves.”According to the above definition, brand authenticity consists of four key components:Brand continuity â€" the brand being faithful to itself and its core values)Credibility â€" being true to customersIntegrity â€" motivated by responsibility and caring, not just profitsSymbolism â€" it should support customers in their quest to be true to themselvesIn other words, brands that are authentic are true to their customers, they stand for what their customers stand for, and they help customers to be true to themselves.Yet another definition of brand authenticity has been suggested by Geoff Beatti e, Global Practice Leader of Corporate Affairs at Cohn Wolfe.According to Beattie, an authentic brand is one that has morals and values and sticks with them at all times, while at the same time being honest and transparent about its practices, including its flaws.Authentic brands are reliable, respectable and real. They are not pretentious. They do not thrive on falsehoods.They don’t claim to be something they are not or pretend to stand for something that they don’t. They walk their talk, and consumers know what to expect with these brands.As a result, customers become more invested in the success of these brands.They are loyal to the brand and will buy products from these brands even when there are less expensive alternatives.This is why authentic brands to be very profitable.A good example of an authentic brand is Patagonia, an American clothing company that markets and sells outdoor clothing.Ever since it was founded in 1973, Patagonia has made a pledge to create the highes t quality outdoor clothing in the market, cause no unnecessary damage to the environment, and use business to inspire solutions to the environmental crisis.Of course, any company can make such a bold claim.Authentic brands, however, go beyond making a pledge. They follow through with the pledge and embrace transparency to show that they are actually acting on their pledge.This is exactly what Patagonia has always done.The company has taken several bold steps in its quest to champion for environmental conservation.Patagonia has made investments in renewable energy (which does not fall within their core business).They have implemented chemical and environmental impact programs to help reduce the impact of their global supply chain on the environment. They donate 1% of their profits to grassroots environmental programs.They have a “drive less” program that gives employees financial incentives to car-pool to and from work, thus saving reducing carbon emissions and reliance on fossil fuels. They promote fair labor practices across their global supply chain. They also champion for various environmental causes.Perhaps two of their most significant campaigns championing for environmental conservation are the “Worn Wear” program, which encourages customers to repair and recycle their used garments so that they last longer, as well as their “Don’t Buy This Jacket” campaign, whose aim was to encourage customers to think about the effect of wanton consumerism on the environment, and to encourage them to only buy stuff they need.WHY IS AUTHENTICITY IMPORTANT?In the past, businesses were ready to go to whatever lengths it took to make a sale.They swore they had the best product in the world, they exaggerated the features of their products, and generally made some very grand promises, even if they were in no position to fulfill these promises.In the last few decades, however, consumer behavior has evolved.Consumers have become savvier, and they are no longer mo ved by traditional marketing techniques.The shopping habits of millennials and generation Z are different from those of their predecessors.They don’t just want to buy from brands with the best products or the lowest prices, they also want to buy from brands that stand for something bigger than profits.According to a survey by Boston Consulting Group (BCG), authenticity is the second most important thing millennials consider when deciding whether to support a brand, with loyalty discounts coming first.For brands, embracing authenticity boils down to giving consumers a reason to care about your brand. The modern consumer believes that he cares for more than himself.Before making a purchase, he wants to believe that his purchase will make a positive difference somewhere.He believes that his hard-earned dollars should only be spent if they help support something he believes in.And he wants the brands he supports to support what he believes in.He will give support to brands that show e nthusiasm, integrity, honesty, and support for a cause, and he can easily spot a brand that is only pretending.In the age of this modern consumer, being seen as inauthentic can be very damaging to a brand.Apart from helping you keep up with evolving consumer behavior, being authentic will help you:Break Above the NoiseThere is so much competition in the modern world.Everyone is constantly fighting for consumers’ attention. Everywhere you turn, someone is trying to sell you something.According to digital marketing experts, the average person sees between 4000 to 10,000 ads.Every. Single. Day.You might be wondering why you never seem to notice so many ads.Well, 4,000 ads per day is a lot of information, too much for the brain to actually absorb and digest.With so many ads vying for our attention, our brains have learnt to ignore majority of ads, a phenomenon known as banner blindness.Basically, we see a lot of advertisements without actually taking note of them, because our brains a re purposefully ignoring them.In addition, people have come up with ways of consciously shutting off ads, using tools such as anti-spam filters for their emails and ad blockers for their browsers.If you follow the traditional way of simply sending out a message about how good your products are or how cheap they are, there is a high chance that majority of people will miss the message, either because of banner blindness, or because they are blocking advertisements.The key to breaking above the noise and clutter of all these ads is to be authentic.If you can show people that your brand cares about something more than profits, if you support the same causes as your customers, if you are honest about your brand’s flaws, then your customers will turn to brand evangelists, marketing your brand to their friends through word-of-mouth and allowing you to bypass the roadblocks I discussed above.Make a Stronger ConnectionLike I mentioned earlier, the modern consumer wants to feel that they c are, that their purchases are helping make a change.Authentic brands use genuine messages and ideas that resonate powerfully with their customers, which results in a stronger emotional connection between your brand and customers.Considering that 95% of buying decisions are made based on emotions, creating a stronger emotional connection with your customers will have a positive impact on your books.Differentiate YourselfEvery marketer knows that the key to gaining a competitive advantage is to differentiate themselves from the competition.However, most brands try to differentiate themselves from the competition by solely focusing on the characteristics of their products and services.Authentic brands know this is not the best approach.Authentic brands create differentiation through their core purpose. Instead of focusing on what they do, they focus on WHY they do it.Even when their products are almost similar to their competitors’ products, focus on their core purpose makes them ver y distinct from their competitors.It also creates an avenue for customers to identify with the company, leading to increased brand loyalty.Solidify Your Brand AuthorityAuthentic brands don’t try to please everyone. They know that is both phony and impossible.Instead, they put all their focus on what they do best.They decide what they stand for, and then identify a unique value that allows them to pursue what they stand for and nothing else.For instance, Vans is focused on the skating and BMX sub-culture, and everything they do is focused on this subculture. Vans even helped construct skate parks in various cities.When a brand is so focused on a niche, they eventually become the authority on the niche, and anyone who thinks about the niche automatically associates it with your brand.This creates an unshakeable confidence and trust in your brand and turns you into an industry leader. Naturally, this will convert into profits.Enhance Customer Trust and LoyaltyAuthentic brands not onl y make bold promises to their customers, they also deliver on these promises, allowing them to cultivate trust and loyalty within their customers â€" two things that are becoming increasingly difficult for brands to achieve in the modern world.Customers know what kind of experience to expect whenever they interact with the brand, and they know they will always get this kind of experience.In addition, most authentic brands allow their customers to get a glimpse into how they operate behind the scenes, which helps foster even more trust.HOW TO BUILD AN AUTHENTIC BRANDBuilding an authentic brand might seem easy, but it is not. It involves being honest and transparent with your customers.It involves showing your customers that your brand has a human side and that it cares about its customers.It involves accepting that your brand is not perfect, and showing customers that the brand is constantly working on improving itself and its customers’ lives.All this is not easy to achieve, but i t can be done. Below are a few tips to help you on the path to building an authentic brand.Be RealThis is the most important thing to keep in mind while on your quest to build an authentic brand.On the face of it, it seems like something very simple, but if you ponder on it for a moment, you might ask yourself what exactly it means to be real.Being real means going back to the basics and identifying the core elements of your brand story. Who exactly are you? What does your brand stand for? What are its core values, ethics, and beliefs? What is the purpose of your brand? What drives your brand?Once you identify the core elements of your brand story, the next thing you need to do is to push those ideals into every aspect of your business.Everything you do as a brand should reflect these core elements.This is what it means to be real.Be ConsistentIt is impossible to achieve authenticity if you are inconsistent. Inconsistency leads to suspicion and mistrust, since customers do not know what to expect from you.If you want to be seen as authentic, your essential message should remain the same, despite the marketing channel you are using to pass the message or the marketing campaign you are running.Think about a brand like Red Bull, which markets its beverages as the fuel that powers those who want to achieve the extraordinary.Everything Red Bull has done, every marketing campaign it has launched, and every sporting event it has sponsored has one message â€" Red Bull gives you the wings to achieve the extraordinary.This is what consistency means.Always providing consumers with the same image and message about your brand.Show Rather Than TellAny brand can make a pompous claim or promise; the difference comes when it’s time to deliver on the promise. If you want your brand to be perceived as authentic, you have to walk the talk.Consumers are not stupid. They can see through all the innovative marketing campaigns you launch online and the banter you post on your socia l media pages. You have to follow your message with action.Let’s take a look at Patagonia once more.The clothing brand claim that they will cause no unnecessary harm to the environment, and that they will use the business to champion for environmental conservation, but they don’t stop there.They actually put their money where their mouth is by investing in various campaigns and programs that help conserve the environment.Furthermore, they are transparent, showing customers what goes on behind-the-scenes in everything they do.Similarly, if you want your brand to be seen as authentic, not only should deliver on your promises, you should also embrace transparency. You should be able to prove all the claims you make, and allow customers to see you doing what you claim to stand for.Engage Your CustomersYour brand image extends beyond the message you put about your company. Your brand image is also influenced by the things other people say about you.Therefore, part of being authentic is inviting your customers into a conversation with you. Instead of just talking at them, you have a discussion about what their opinion of your brand.By holding conversations with them, listening to what they have to say, and adapting your products and services, voice and marketing strategies to match the feedback you receive from them, the more authentic you will appear. It shows them that you actually care about them.Hold Yourself AccountableOne of the biggest mistakes many brands make is to try and appear to be perfect. This is being disillusioned, because no business is perfect. Perfection is a mirage.Your customers know this, and trying to sell the image of perfection will only make your brand seem phony. In truth, every business will make a mistake here and there.If you want to be seen as authentic, you should be ready to hold yourself accountable. If your brand makes a mistake, own up to it, apologize to your customers, and let them know what you are doing to remedy the situ ation.You should be the first to bring the mistake to light. If the mistake is reported by someone else, they might cause irreparable damage to your brand image.By remaining humble and apologizing about your mistakes, you are showing that your brand is human â€" after all, every human makes a mistake.Domino’s Pizza is a good example of what it means to hold yourself accountable. Sometime back, Domino’s Pizza CEO noticed that their reviews were not very great.Instead of trying to sweep this under the carpet, they decided to be honest about their failings. They acknowledged that the reviews claiming that their pizza was nowhere near perfect were correct.They gathered more feedback from customers and embarked on a process of redesigning their whole pizza-making process from scratch, documenting the entire process and inviting customers to try out their new pizza for free. After doing this, their sales and profits doubled, and the brand was perceived to be more authentic.Don’t For get Your Positive SideWhile authenticity requires you to be honest and to own up to your mistakes, this does not mean you should forget about the positive side of your brand.You should not try to manipulate your reviews or try to hide the negative reviews about your brand, but you should direct more focus on highlighting the positive things customers are saying about your brand.Showing testimonials from real people talking about their positive experience with your brand can be a great way to ramp up your authenticity.Use Your Authentic Brand VoiceYour brand voice should be authentic to your target audience.For instance, if your business sells trucks to middle aged dads, you will have a very different voice to someone selling fashion items to rich twenty-something year old women.If you attempt talking to the young women the same way you would talk to middle aged men, your brand will quickly be seen as inauthentic.Therefore, you should always use a brand voice that corresponds to your niche and your target audience.If you haven’t developed a brand voice, you need to go back to the drawing board and think about what your brand represents, what your customers expect, and what your niche entails, and then come up with a brand voice that will help tie your brand to the needs and preferences of your target audience.Once you have identified a brand voice, make sure all your communications reflect this brand voice.Tell A StoryStorytelling is something that has been gaining lots of traction in the marketing world in recent times. It has even been touted to be the future of marketing, and many brands are engaging in storytelling.However, most brands focus their story on the corporate entity, something that customers find hard to relate to.If you want to achieve authenticity through storytelling, you should focus on stories that show the human side of your brand.In your story, show where your brand came from, where it is going, what it is doing to get there, and how it has impacted the lives of its customers during that journey.Telling a story gives you another chance to be real, to show in human perspective the core values, ethics, beliefs, and goals of your brand.WRAPPING UPIn today’s world where every consumer is connected and savvy, the only way to break above the noise, differentiate yourself from the competition and make a strong connection with your customers is to be authentic.You need to determine the values that drive your brand and ensure that your brand message is aligned with these values.While creating an authentic brand is not easy, the tips shared above will help you on the path to building an authentic brand.

Planning for Security Essay

Introduction Security is the degree of protection that is usually against danger, damage and loss. Security is a form of protection and has structures that implement the same. According to ISECOM, security is a form of protection whereby a separation is created between the assets and the threat. It includes elimination of the asset from the threat or elimination of the threat from the asset in question. Planning is the procedural way of organizing events. It involves laying down all the requirements for a particular event and then establishing the procedure at which they are to be executed. Security planning is therefore the ac t of having all measures of security and then laying down the systematic way of handling them. Security is necessary in every environment in order to realize the well-being of the society. Different institutions are face with different threats and each will be successful only if proper security measures are put in place. In the field of information technology, the threats received there are different from the threats that are received in homes. The information technology field or computers for instance, are exposed to threats like attack by viruses, theft, loss of information, crushing of hard discs and unpredictable system failure. Necessary steps are to be taken in order to ensure that the problems are avoided at all costs and in case they occur, there are devised ways of handling them. In our study, we are going to have a look at security planning and the way two different books handle the issue of security planning.   A comparison is to be done on the two books and we are going to establish whether which book is better than the other. The two books to be handled in our case are planning for Security: Principles of Information Security by Steven Covey and Mark Egan (CIO at VMware). The two books at a glance Planning for Security: Principles of Information Security by Steven Covey The text, planning for security offers a systematic approach on the concept of information security. It does so by defining the role of management in developing, maintaining and the enforcement of information security policy. The procedure involved here includes creation of information security program or the review of an organization’s information security policies, standards and practices. The second procedure is the selection of information security architecture and then the development of the policy. In summary the text handles all aspects of information security detail by detail procedurally until everything is unearthed. Mark Egan (CIO at VMware) This text is based majorly on the analysis of the risks involved. The analysis are done and represented graphically. This text offers a better understanding of the process of information security planning as everything is done quantitatively. Similarities The two books address the security as being an important aspect to be taken into consideration. They address risk as being affected by probability, vulnerability and threat. They further go ahead to show that risk is the major cause of insecurity in the information technology field and therefore has to be handled with care in case the ultimate security is to be achieved. Both books look into detail the use of conceptual framework to analyze threats and measures to be taken in order to improve the security. Mark Egan (CIO at VMware) addresses risk using a diagrammatic representation which has graphs and charts. Planning for Security: Principles of Information Security by Steven Covey on the other hand uses textual representation which is procedural and easy to understand. The two books have a similar approach towards assessing information security and how planning can be done in order to ensure that there is proper security to the information systems in question. Their approach is based on probability of occurrence and they devise ways of dealing with them. Both of them consider risk to be uncertain and can occur at any time and therefore security has to be tightened at all times so that incase anything happens, no major damages are caused. The two books lay a major weight on discussing the risk of information systems and the vulnerabilities of each information system. In this case, a detailed account is given on how to avoid the occurrence of a risk. It is stated categorically that Information security, management and users, and information technology all must work together in order to achieve better results at the end of the study. The security of all the information systems in place depend on the cooperation of all the stakeholders involved. Differences Planning for Security: Principles of Information Security by Steven Covey has a systematic approach by introducing and defining different aspects of information security. Mark Egan’s text on the other hand, is based majorly on the analysis of security. Most of the analysis involved here are done quantitatively. It easy to understand Steven’s way of presenting information due to its systematic and easy to understand approach. Mark Egan’s text on the other hand is not very easy to understand or interpret the information. It is therefore only suitable for professionals who can interpret all the information represented. Work cited List Planning for Security: Principles of Information Security by Steven Covey Mark Egan (CIO at VMware)

Social Class and Parents in Public and Private Families...

In his textbook, Public and Private Families: An Introduction, Andrew J. Cherlin discusses the differences across social classes in how parents raise children. Social class is an ordering of all persons in a society according to their degrees of economic resources, prestige, and privilege. All sociologists agree that income and wealth are important factors in determining social class. The social class consists of a four class model: upper-class, middle-class, working-class, and lower-class. In the discussion of social class and child rearing, Cherlin focuses on the middle, working, and lower classes. The middle-class have fixed, pleasant incomes and live well above the subsistence level, while the working-class have incomes†¦show more content†¦Middle-class families used a concerted cultivation approach, where they put in a lot of time and commitment to enhance their children’s talents, curiosity, opinions, and skills. Alexander Williams, a son of a black middle-class family attends a non- segregated private school with an after school program. His extra-curricular activities included guitar lessons and photography instruction, and his Saturday mornings consisted of an 8:15am private piano lesson and afterwards church choir for several hours. Alexander’s mother believes that it is her responsibility to help cultivate her son’s talents; she sees the extra-curricular activities as way to develop important life skills. She gives an example of how Sports give Alexander the opportunity to learn how to be competitive and accept both defeat and victory. Alexander’s father believes his son’s rich experiences will make him a better citizen, husband, father, and better student (Cherlin Reader). From looking at Alexander’s lifestyle it can be recognized that he has been blessed with a lot of privileged life chances. German sociologist Max Webber included the idea of life chances in the concept of social class. Life chances are the opportunities that people have to provide themselves with favorable living conditions (Cherlin 2012). Alexander’s family is a neo-traditional family, which is a style of family life centeredShow MoreRelatedPublic And Private Families By Andrew J Cherlin1309 Words   |  6 PagesThe first eight chapters we reviewed from the book Public and Private Families: An Introduction gives us a foundation in comparing and studying the family from a sociologist’s view. Written by Andrew J Cherlin, a Sociology Professor at Johns Hopkins University. As a class we discussed several key points taken from these chapters and reflected how these concepts pertain to our life whether it be our family directly or observations of other family dynamics. I found Cherlin’s first chapters to beRead More The Impact of Gender on Family Life Essay example2341 Words   |  10 PagesConceiving of gender as a social construction rather than a biologically assigned identity helps explain historical fluctuations in men’s and women’s practices and in culturally bound definitions of appropriate male and female behavior. Hansen argues that an individual’s gendered behavior is influenced by culturally constructed notions of what is appropriate for good mothers or good fathers or good people to do when caring for children (Hansen 7). The perception of American families as â€Å"small, self-reliantRead MoreThe Namesake2573 Words   |  11 PagesIndian family, the Ganguli’s, are moving to New England and are trying to stay engulfed in their unique cultural identity. Ashoke Ganguli brings his new wife, Ashima, to a strange new world, leaving her lonely and confused of a culture outside of her own. Ashima needs to learn to love a man she does not know, to customize herself to a country she is unfamiliar with, and to hold true to her values in a culture foreign to her traditional beliefs. In this paper I will inform the reader of the Family structure

Buisness opportunity Free Essays

This document can prove to be a major milestone with regards to the development of a marketing plan for the Electrolux Tumble dryers, a product of an American firm to be launched in the German market. This marketing plan intends to capture the German market with a full laid down disruptive marketing strategy. This marketing plan looks at the present market with all the existing market players in this field, and seeks to identify trends which will influence the market potential in the coming years. We will write a custom essay sample on Buisness opportunity or any similar topic only for you Order Now It looks at the position of the Electrolux brand in the German market, the strengths and weaknesses of the product under study – Tumble dryer. Moreover, these characteristics will be studied to know their influence on the customer and threats in the marketplace. The analysis of this plan identifies a number of probable target markets whose requirements very closely match by the advantages provided by the Electrolux tumble dryers. Finally the marketing plan will set penetration targets for the product and list down the main strategies that are needed to do so. This report lists down some major points that are needed to make a complete analysis of the American product for the German market. INTRODUCTION The Electrolux group was founded in the year 1910 as Elektromekaniska AB, and changed its name to Electrolux in 1919. The company was a holding company in 1928 and now is an independent company. The company has been highly successful in attracting the international customers, worldwide and has successfully gained a prominent market in the white goods industry. The concerned product – Electrolux is a mature product and reviewers acknowledge that it provides a decent amount of functionality that is needed by consumers. A PROPOSED MARKETING PLAN TEMPLATE A properly developed and executed marketing plan will outline the costs, sales, advertisements and promotional figures of the process of introducing Electrolux tumble dryers in the German market. These types of marketing plans where disruptive marketing potential is being aimed at, it is better to help customers with less expensive and culturally adaptive products. The marketing plan starts with the thought process about the central business activities that will be involved in the marketing of the product. 1. Who are the potential customers and the targeted customers? 2. How will the company price the product after evaluating the buying potential of the buyer? 3. What are the possible channels, sales and methods that can be employed for the effective marketing of the Electrolux tumble dryers? 4. What is the time frame and plan to spend the marketing plans? A typical structure of a proposed marketing plan for the launch of the product in the German markets is represented below: A. Condition Analysis – In this part, the analysis of the targeted German market is done with references to the following issues. These issues may be related to the geographical image, present German market situation, competitive analysis of the different brands present in the German market, German customer or end user analysis, Electrolux tumble dryer product review and its distribution. Environment Analysis 1. German Demographic trends (age, gender, family size, family life cycle, income, occupation, education, religion, race, nationality) 2. German Economy and Financial trends 3. Technical Backdrops and Trends 4. Political Issues and Laws 5. German Communal Trends 6. Civilizing Trends within the societies 7. Material Supply Trends/Issues 8. Predictable impact of the Internet on the product marketing plan and Industry, both today and in the future Market Situation 1. German Market Situation 2. Size of total German market 3. Growth trend of total German market 4. Key elements that affect the German market scenario Competitive Situation 1. SWOT Analysis (strengths/weaknesses/opportunities/threats) 2. Listing down of key competitors and their market position with context to the German scenario 3. Evaluation of the size of the competitors and their revenue analysis 4. The German Market share of each of the key competitors 5. Sales trends of key competitors 6. Strong point of key competitors compared to the product or services. 7. Promotion strategies of key player and their likely impact on your product 8. Unique Selling Proposition of the product that can attract the customer 9. Competitors’ likely response to your Advertising/Promotion program and your planned counter- measures Distribution and Supply Situation 1. To organize an efficient distribution channel 2. significance of each distribution channel in terms of: – Percent of business sales – Development potential – Competitive status B. Goals and Objectives – The marketing plan also aims to define the goals of the company and devising the correct strategy. These include the following: 1. Financial objectives – under this, the following are to be considered: Gross sales, Cost of products, Gross margins, Net profit and ROI. 2. Marketing objectives – under this, the following are to be considered, sales revenue, total ales, and market share and distribution levels. This will also include a marketing timetable which lists all the marketing, advertising and promotional activities. CONCLUSION By choosing to invest in Germany, the investor would be able to be a pioneer in the international market that US is trying to establish. The investor would enjoy the benefits of low taxes, and easy penetration. The track record of the economic growth of Germany only shows that the company is worth investing in. There is a small risk of rental yields going down for the White goods market, this is because the country is improving on its international market and chances are, more and more people would come in the country. Comparing the risks and the benefits of investing in the German market, it is better to choose to invest than choosing not to. Reference List 1. Economist Intelligence Unit. 2005. â€Å"Country Profile 2005: Germany †. The Economist Intelligence Unit Limited 2. Export Development United States 2006. â€Å"Exporting Globally : A Guide for White Goods Businesses †. How to cite Buisness opportunity, Papers

The New Frontier for Fresh Foods Supermarkets free essay sample

They are highly dealing on cleanliness, healthy and safety. They are meeting the highly customer quality demands. Fresh Direct collaborated with Automation Associates, Inc. (AAI), a leading provider of simulation solutions for the global supply chain, to help build and improve operations efficiency in, Long Island City, New York. AAIs current project enables Fresh Direct to determine ultimate capacity of its current facility and establish metrics that will signal need for a second location. With its simulation software, AAI will assist Fresh Direct with detailed performance analysis for the facility design, including all internal product movement, packing and shipping equipment, and activities. According to Randall Gibson, president and founder of AAI, by continuously working with a client, AAI can create a fluid model and adjust it for the clients operational changes and growth. Fresh Direct clearly appreciates this value and relies on simulation modeling and analysis as a strategic operations planning tool. We will write a custom essay sample on The New Frontier for Fresh Foods Supermarkets or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With our latest modeling efforts, Fresh Direct will be able to determine specific facility upgrades that can double the total daily order volume. The strengths and weaknesses in reference to the company’s diversity initiatives are †¢Political Factors-Fresh Directs performance is influence by political and legislative conditions in those countries, including the European Union (EU). For labor law, the government encourages retailers to offer a combination of employment opportunities for flexible jobs, lower wages and local basis a highly skilled, better paid and central. Fresh Direct believes that retail trade has a large impact on employment and the factors of people, being an inherently local industry and labor intensive. †¢Economical Factors-The international business continues to grow, the company remains highly dependent on the U. S. A market. However, Fresh Direct would be seriously affected by a slowdown in the market for U. S. A †¢Social Factors-Current trends indicate that U. S customers have moved to the single and bulk purchases, which is due to social changes. Demographic changes such as aging factor, the increase of women employees and a decrease in preparing meals at home means that U. S. A retailers focuses on value-added products amp; services. Consumers are increasingly aware of health problems, and attitudes toward food constantly changing. †¢Technological Feature- New technologies benefit both customers and company increases customer satisfaction as the assets are available, services can be more personalized and more convenient. The commercial launch of the Efficient Consumer Response, the initiative provided that change as this company is dealing, with online services, it is necessary for the company to focus on latest technology. The steps Vivian Noble should take to recruit and develop a new work force are to find strong applicants who fit in with the company’s culture and goals. She will need to make sure that human resources pay attention to laws and civil rights when hiring new employees. She should research and learn about Phoenix, and what people are in needs of jobs. She may want to reach out to college career fairs, Internet sites, newspapers, community centers, and minority organizations. She needs to find people who match the company’s personality and goals to create a positive relationship within the store. She should make sure she keeps the senior managers involved in planning the recruitment activities. She should set up a training program that is mandatory for the recruiters. The training program should include information on hiring procedures, interview techniques, affirmative employment goals, and appropriate questions and behavior (Building and Maintaining a Diverse and High Quality Workforce).