Defining Marketing Paper Essay Example | Topics and Well Written Essays - 1000 words

Defining Marketing Paper - Essay Example However, with the little background that I gained, I have learned that marketing encompasses a wide array of activities aside from selling products and services. In fact, marketing is a lot more complicated than it seems. It starts at determining the needs of customers and creating a product together with the proper strategies to bring it to them. Now, my definition of marketing is the satisfaction of customer needs through the provision of products and services at a profit. The definition of marketing varies from organization to organization. The Chartered Institute of Marketing (CIM 2007) defined marketing as the â€Å"management process responsible for identifying, anticipating, and satisfying customer requirements profitably.† This is a very broad definition of marketing. It highlights three important aspects that marketing accomplishes. First, it recognizes the purpose of business organizations to design products which satisfy customer requirements. Marketing does not just involve offering any goods and services but business organizations should strive to offer those which offer customer value. Second, it stresses the aim of business organizations to generate profit from its operations. Thus, the definition of CIM involves assessing the marketing strategy which will be mutually beneficial for customers and companies. Business organizations as this definition implies are profit maximizing entities. Lastly, this definition highlight that marke ting is not just about providing the current needs by â€Å"anticipating† the future requirements of the markets. In summary, the CIM’s definition of marketing balances the satisfaction of customer and profit maximizing goal of business organizations. According to the American Marketing Association (AMA 2007), â€Å"marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to

REFLECTION Research Paper Example | Topics and Well Written Essays - 750 words

REFLECTION - Research Paper Example I felt very relieved after the first meeting because my English is week. I did not have the confidence to communicate things the way he did. So I was happy when he offered to do the compilation himself. The second meeting also took place through a conference call. We all met and made our questions for the teams. Making the questions was not as easy as it seemed. I knew that whatever question I would come up with would reflect how deeply I understand things. The questions had to be sensible in order to project good image of the person asking them. So I conducted a thorough research and review of literature to acquaint the required concepts before deciding which questions I would propose. The third, fourth and fifth meetings were about organizing of the paper as well as the presentation. I am good at organizing things and did my part of the job always in time. I am also very good at making presentations because I know how to adjust the colors of the text with the colors of the backgrou nd so that the colors do not merge with the background and so that the text is clearly readable. I am also quite skilled in the use of powerpoint, so I included some very good effects that all group members were very happy to see. The virtual meetings were more challenging for all of us generally and for me in particular because my English is not very good. It takes me some time to organize my thoughts and opinions in the form of questions or suggestions and put them in front of others in English whereas my other group members were very fluent in English and so easily conveyed whatever they had in their mind. Since the meetings were virtual, I was even more worried because when you are talking and everybody is listening to you in a conference call, and you take time to convey your point, it fills nervousness in you. May be if the meetings were table conferences, I would not be that much worried because in table conferences, the others are looking more of you than