A Study in Contrast Three Best Ways to Get a Message across through the Lens

To review a site in terms of its design and the message that it conveys or attempts to convey is not easy, because, for the most part, the description is limited to the definition of a particular devise and the commentary on whether the given devise works or not, and why.Advertising We will write a custom essay sample on A Study in Contrast: Three Best Ways to Get a Message across through the Lens specifically for you for only $16.05 $11/page Learn More The given rule, thankfully, is completely inapplicable to the WePAC site, which shows a remarkable contrast between the site’s purpose and design and yet, weirdly enough, manages to attract its target audience efficiently due to a careful use of its expressive means and the creation of a specific atmosphere that makes the target audience both inquisitive and enthusiastic about what the site has to offer. To start with, the target audience mentioned above must be defined. Seeing how the WePAC is lit erally transcribed as West Philadelphia Alliance for Children, it is obvious that the organization aims at addressing children of school age and teenagers. Therefore, when analyzing the design of the site and the ideas that it is trying to get across, it will be necessary to consider these messages and ideas through the lens of a kid or a teenager. First of all, the positive issues regarding the site design and ideas should be mentioned, Much to the designers’ credit, the site offers a relatively simple navigation, which was clearly designed for children and teens, and very concise, easy-to-understand information concerning the organization’s mission and vision: â€Å"The West Philadelphia Alliance for Children (WePAC) is one of the premier nonprofits in Philadelphia providing literacy programs to young students† (WePAC para. 2). It is also remarkable that the drop-out menu appearing once the mouse cursor points at â€Å"About Us† section contains a †Å"Fun Facts†; the given heading is most likely to drive children’s and teenagers’ attention, therefore, tricking them into learning more about the site and gradually becoming fond of it.Advertising Looking for essay on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fact that WePAC provides its audience the means to spread information about the organization in social network is also worth mentioning. While over the past few years, the view of a block of various social network logos in the corner of a site has become an element of everyday online browsing and is no longer anything out of the ordinary, the approach undertaken by WePAC to promote its services in social networks is still noteworthy. Instead of providing a range of small logos in the corner, the designers put an enlarged image of two key social networks’ logos (Facebook and Twitter) in front of the viewer, thus, literally co nvincing the visitor to post about WePAC. Finally, the use of appropriate pictures next to each text column in order to illustrate the key message in a more graphic way is definitely a smart move. While the use of imagery as a visual addition to the information represented in the text is nothing new, the choice of the pictures is definitely worth admiring. Of the same nonaggressive color cast as the overall design of the site, these pictures appeal to the youth and vivacity of the target audience, creating a positive image of a school and reinforcing the idea of education as a positive and exciting process. Perhaps, one of the weakest aspects of the site and the messages that its design is supposed to convey is the obvious overuse of the signs of openness and honesty, such as people showing the palms of their hands; on the one hand, the reasons behind the given choice of gestures is quite evident, seeing how, when hidden behind one’s back or deep in one’s pockets, hand s and especially palms send a powerful signal of mistrust. However, when overused in such a straightforward way, with a picture at the home page and a slide reoccurring every half of a minute, the message of the given gesture becomes too on-the-nose, which irritates the audience.Advertising We will write a custom essay sample on A Study in Contrast: Three Best Ways to Get a Message across through the Lens specifically for you for only $16.05 $11/page Learn More The above-mentioned nitpick, however, is a minor ditch in an overall good design of the site. One might argue that the color cast could have been more enthusiastic, since the authors of the site are clearly trying to attract younger audience and thrill tem into paying attention. However, the quiet cast of colors in the site design also serves a particular purpose, creating a â€Å"library† atmosphere, where the focus is on reading instead of noisy activities. Therefore, it can be assumed t hat the site leaves a very peculiar impression. On the one hand, the lack of bright colors clearly sets the tone that the target audience will most likely consider unenthusiastic and lacking in emotion. On the other hand, the calm and restrained design of the site creates the atmosphere that students are most likely to seek once they feel the need to spend a couple of hours tà ªte-à  -tà ªte with a book. Hence, the site clearly leaves its visitors intrigued about what it has to offer, thus, creating the premises for the target audience to return for more information and finally join the club by signing up and becoming one of the organization’s members. A perfect study in contrasts of marketing and reverse psychology, the design of the given site is everything but forgettable. Works Cited WePAC. Home. n. d. Web. This essay on A Study in Contrast: Three Best Ways to Get a Message across through the Lens was written and submitted by user Isabella Tyler to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Prepararse Conjugation in Spanish, Translation, and Examples

Prepararse Conjugation in Spanish, Translation, and Examples The verb prepararse is a reflexive verb that means to prepare yourself, to get prepared, or to get ready for something. Since this verb is often used reflexively, this article includes prepararse conjugations with reflexive pronouns in the indicative mood (present, past, conditional, and future), the subjunctive mood (present and past), the imperative mood, and other verb forms. Preparar vs. Prepararse The verb prepararse can also be used non-reflexively as preparar, which is always accompanied by a direct object. Preparar can be used to talk about preparing things like food or materials, or to talk about preparing people, as in training them for a job or sport competition. When talking about getting ready to go out, like getting dressed, etc., a more common verb is alistarse. Present Indicative When conjugating a reflexive verb, the reflexive pronoun should be included before each conjugated verb. Yo me preparo Yo me preparo para mis exmenes. I prepare for my exams. Tà º te preparas Tà º te preparas para la carrera. You prepare for the race. Usted/à ©l/ella se prepara Ella se prepara para su nuevo trabajo. She prepares for her new job. Nosotros nos preparamos Nosotros nos preparamos para dar un discurso en la conferencia. We get ready to give a speech at the conference. Vosotros os preparis Vosotros os preparis para hacer un largo viaje. You get ready to make a long trip. Ustedes/ellos/ellas se preparan Ellos se preparan para recibir a los invitados. They prepare to receive the guests. Preterite Indicative Use the preterite tense when you want to describe completed actions in the past. Yo me preparà © Yo me preparà © para mis exmenes. I prepared for my exams. Tà º te preparaste Tà º te preparaste para la carrera. You preparedfor the race. Usted/à ©l/ella se preparà ³ Ella se preparà ³ para su nuevo trabajo. She preparedfor her new job. Nosotros nos preparamos Nosotros nos preparamos para dar un discurso en la conferencia. We got ready to give a speech at the conference. Vosotros os preparasteis Vosotros os preparasteis para hacer un largo viaje. You got ready to make a long trip. Ustedes/ellos/ellas se prepararon Ellos se prepararon para recibir a los invitados. They preparedto receive the guests. Imperfect Indicative Use the imperfect tense when you want to describe actions in the past that were ongoing or repeated. You can translate the imperfect as was getting ready or used to get ready. Yo me preparaba Yo me preparaba para mis exmenes. I was preparing for my exams. Tà º te preparabas Tà º te preparabas para la carrera. You were preparingfor the race. Usted/à ©l/ella se preparaba Ella se preparaba para su nuevo trabajo. She was preparingfor her new job. Nosotros nos preparbamos Nosotros nos preparbamos para dar un discurso en la conferencia. We were getting ready to give a speech at the conference. Vosotros os preparabais Vosotros os preparabais para hacer un largo viaje. You were getting ready to make a long trip. Ustedes/ellos/ellas se preparaban Ellos se preparaban para recibir a los invitados. They were preparingto receive the guests. Future Indicative There are two forms of the future tense. The simple future is conjugated with the infinitive form and the future tense endings (à ©, s, , emos, à ©is, n). Yo me prepararà © Yo me prepararà © para mis exmenes. I will prepare for my exams. Tà º te preparars Tà º te preparars para la carrera. You will preparefor the race. Usted/à ©l/ella se preparar Ella se prepararpara su nuevo trabajo. She will preparefor her new job. Nosotros nos prepararemos Nosotros nos prepararemos para dar un discurso en la conferencia. We will getreadyto give a speech at the conference. Vosotros os prepararà ©is Vosotros os prepararà ©is para hacer un largo viaje. You will getready to make a long trip. Ustedes/ellos/ellas se prepararn Ellos se prepararn para recibir a los invitados. They will prepareto receive the guests. Periphrastic  Future Indicative   The other form of the future tense is the periphrastic future, which is conjugated with three components, the verb ir (to go), the preposition a, and the infinitive preparar. Remember to place the reflexive pronoun before the conjugated verb ir (to go). Yo me voy a preparar Yo me voya preparar para mis exmenes. I am going to prepare for my exams. Tà º te vasa preparar Tà º te vasa preparar para la carrera. You aregoing to preparefor the race. Usted/à ©l/ella se vaa preparar Ella se vaa preparar para su nuevo trabajo. She isgoing to preparefor her new job. Nosotros nos vamosa preparar Nosotros nos vamosa preparar para dar un discurso en la conferencia. We aregoing to get readyto give a speech at the conference. Vosotros os vais a preparar Vosotros os vaisa preparar para hacer un largo viaje. You aregoing to get ready to make a long trip. Ustedes/ellos/ellas se vana preparar Ellos se vana preparar para recibir a los invitados. They aregoing to prepareto receive the guests. Present Progressive/Gerund Form In Spanish, the gerund or present participle is often used as an adverb or to form progressive tenses like the present progressive. When conjugating progressive tenses there are two options for placement of the reflexive pronoun: it can go before the conjugated auxiliary verb estar, or attached to the end of the present participle. Present Progressive ofPrepararse se est preparando / est preparndose Ella se est preparando para su nuevo trabajo. She is preparing for her new job. Past Participle Similarly to English, in Spanish the past participle is used in perfect tenses like the present perfect. In perfect tenses the reflexive pronoun must be placed before the conjugated auxiliary verb haber. Present Perfect of Prepararse se ha preparado Ella se ha preparado para su nuevo trabajo. She has prepared for her new job. Conditional Indicative If you want to talk about possibilities, you can use the conditional tense. Yo me prepararà ­a Yo me prepararà ­a para mis exmenes si tuviera tiempo. I would prepare for my exams if I had time. Tà º te prepararà ­as Tà º te prepararà ­as para la carrera si estuvieras motivado. You would preparefor the race if you were motivated. Usted/à ©l/ella se prepararà ­a Ella se prepararà ­apara su nuevo trabajo, pero ella conoce bien el material. She would preparefor her new job, but she knows the material well. Nosotros nos prepararà ­amos Nosotros nos prepararà ­amos para dar un discurso en la conferencia, pero no tenemos tiempo. We would getreadyto give a speech at the conference, but we don't have time. Vosotros os prepararà ­ais Vosotros os prepararà ­ais para hacer un largo viaje si tuvierais ms dinero. You would getready to make a long trip if you had more money. Ustedes/ellos/ellas se prepararà ­an Ellos se prepararà ­an para recibir a los invitados si decidieran venir. They would prepareto receive the guests if they decided to come. Present Subjunctive Que yo me prepare La maestra espera que yo me prepare para mis exmenes. The teacher hopes that I prepare for my exams. Que tà º te prepares El entrenador sugiere que tà º te prepares para la carrera. The coach suggests that you prepare for the race. Que usted/à ©l/ella seprepare El jefe espera que ella se prepare para su nuevo trabajo. The boss hopes that she prepares for her new job. Que nosotros nos preparemos El profesor recomienda que nosotros nos preparemos para dar un discurso en la conferencia. The professor recommends that we get ready to give a speech at the conference. Que vosotros os preparà ©is Carlos pide que vosotros os preparà ©is para hacer un largo viaje. Carlos asks that you get ready to make a long trip. Que ustedes/ellos/ellas sepreparen Marta pide que ellos se preparen para recibir a los invitados. Marta asks that they prepare to receive the guests. Imperfect Subjunctive There are two possible ways of conjugating the imperfect subjunctive: Option 1 Que yo me preparara La maestra esperaba que yo me preparara para mis exmenes. The teacher hoped that I prepare for my exams. Que tà º te prepararas El entrenador sugerà ­a que tà º te prepararas para la carrera. The coach suggested that you prepare for the race. Que usted/à ©l/ella sepreparara El jefe esperaba que ella se preparara para su nuevo trabajo. The boss hoped that she prepared for her new job. Que nosotros nos preparramos El profesor recomendaba que nosotros nos preparramospara dar un discurso en la conferencia. The professor recommended that we get ready to give a speech at the conference. Que vosotros os prepararais Carlos pedà ­a que vosotros os prepararais para hacer un largo viaje. Carlos asked that you get ready to make a long trip. Que ustedes/ellos/ellas seprepararan Marta pedà ­a que ellos se prepararan para recibir a los invitados. Marta asked that they prepare to receive the guests. Option 2ï » ¿ Que yo me preparase La maestra esperaba que yo me preparase para mis exmenes. The teacher hoped that I get ready for my exams. Que tà º te preparases El entrenador sugerà ­a que tà º te preparases para la carrera. The coach suggested that you get ready for the race. Que usted/à ©l/ella sepreparase El jefe esperaba que ella se preparase para su nuevo trabajo. The boss hoped that she get ready for her new job. Que nosotros nos preparsemos El profesor recomendaba que nosotros nos preparsemospara dar un discurso en la conferencia. The professor recommended that we get ready to give a speech at the conference. Que vosotros os preparaseis Carlos pedà ­a que vosotros os preparaseis para hacer un largo viaje. Carlos asked that you get ready to make a long trip. Que ustedes/ellos/ellas sepreparasen Marta pedà ­a que ellos se preparasen para recibir a los invitados. Marta asked that they get ready to receive the guests. Imperative If you want to give an order or command you need the imperative mood. When conjugating a reflexive verb, note that in positive commands, the reflexive pronoun goes after the verb, while in negative commands, the reflexive pronoun goes before the verb. Positive Commands Tà º preprate  ¡Preprate para la carrera! Get ready for the race! Usted preprese  ¡Preprese para su nuevo trabajo! Get ready for your new job! Nosotros preparà ©monos  ¡Preparà ©monos para dar un discurso en la conferencia! Let's get ready to give a speech at the conference! Vosotros preparaos  ¡Preparaos para hacer un largo viaje! Get ready to make a long trip! Ustedes preprense  ¡Preprense para recibir a los invitados! Get ready to receive the guests! Negative Commands Tà º no te prepares  ¡No te prepares para la carrera! Don't get ready for the race! Usted no se prepare  ¡No se prepare para su nuevo trabajo! Don't get ready for your new job! Nosotros no nos preparemos  ¡No nos preparemos para dar un discurso en la conferencia! Let's not get ready to give a speech at the conference! Vosotros no os preparà ©is  ¡No os preparà ©is para hacer un largo viaje! Don't get ready to make a long trip! Ustedes no se preparen  ¡No se preparen para recibir a los invitados! Don't get ready to receive the guests!

HRM Assignment 2 Essay Example | Topics and Well Written Essays - 2000 words

HRM Assignment 2 - Essay Example The study has described various internal and external forces which influence organisations to change. It has further discussed about different resistances to change management and the consequences of failing to the organisational changes. Therefore, a particular change management model has been elaborated to recommend different ways of managing resistances. A typical organisation generally faces a number of forces which influences their organisational changes. These forces can generate from different external sources as well as internal sources of the organisation (Harsh, 2011). Internal forces for change generally come from the different operations of any organisation. Different kind of internal forces for change can generate from managerial behaviours and human resources problems (Harsh, 2011). a) Managerial behaviour: Excessive conflict and disagreement within a team and their manager is a sign for the requirement of change. This type of team needs to undergo interpersonal skill trainings. The team members as well as their superiors need to be relocated to different departments to reduce the conflict (Harsh, 2011). B) Human resources problems: This kind of problem generally initiates from the differences between organisational and individual desires and expectations. Differences between the expectations of management and employees can cause dissatisfaction within the employees which further results in higher turnover rate and absenteeism (Armenakis and Bedeian, 1999). Changes in career design are required in this kind of situation to minimize the role conflict and ambiguity within the employees (Harsh, 2011). There are mainly four external forces which influence the need of change in any organisation such as demographic characteristics, market changes, pressures from political and social issues and technological advancement (Harsh, 2011). a) Demographic characteristics: A huge section of

Internationalisation, Trade and Markets Essay Example | Topics and Well Written Essays - 2000 words

Internationalisation, Trade and Markets - Essay Example The amalgamation of economic policies among various states through the full or partial elimination of tariff and non-tariff restraints on trade that take place among them before their integration is known as Economic integration. It is an economic arrangement among various regions aiming at the elimination or reduction of trade barriers and the management of fiscal and monetary policies. The purposes of economic integration include reduction of costs for both producers and consumers, and to increase trade among the countries that take part in the contract. There are a variety of economic integration levels. They include free trade areas (FTA), preferential trade agreements (PTA), common markets, customs unions and monetary and economic unions. The trade barriers vanish with the economies becoming more and more integrated. Political and economic coordination among the member countries also surge due to economic integration.   Integration of economies of two or more states results in diminishing of short-term benefits arising due to tariffs and the other trade barriers. Simultaneously, the governments of the member countries become lesser and lesser powerful in making adjustments aimed to benefit themselves with the economies getting more integrated. Being integrated, a country can be lead to greeter long-term benefits in times of economic growth; however, an economy can get worse and worse while being integrated in times of poor growth. The North American trading bloc or the North American Free Trade Agreement originated as a free trade agreement among Canada and the United States. This Agreement created a free trade area extending to the Arctic Circle from the Rio Grande. This agreement is said to be the largest mutual trade relationship. The time when U.S. and Canada were shaping the U.S./Canada FTA, Mexico was restructuring its style to international trade. Thereafter, some major factors urged Mexico to join the General Agreement on Tariffs

The Disconnect of Fashion Advertising with Young Females Dissertation

The Disconnect of Fashion Advertising with Young Females - Dissertation Example Researchers suggest advertising media may adversely impact women’s body image† – [Online] Available at: www.healthyplace.com [Accessed February 2011] â€Å"For centuries individuals or societies have used clothes and another body adornment as a form of nonverbal communication to indicate occupation, rank, gender, sexual availability, locality, class, and wealth and group affiliation. Fashion is a form of free speech. It not only embraces clothing but also accessories, jewelry, hairstyles, beauty, and body art. What we wear and how and when we wear it, provides others with the shorthand to subtly read the surface of a social situation.† -[Online] Available at www.fashion-ersociology_semiotics.com [Accessed February 2011] With the peer pressure of being socially accepted in different environments, fashion is even more so an issue with the younger generation of females. Research has shown that 70% of women who regularly read fashion magazines consider them t o be an important source of beauty and fitness information. -[Online] Available at www.healthyplace.com [Accessed February 2011] In a study carried out by Peck and Loken in 2004, entitled â€Å"When will larger-sized female models in advertisements are viewed positively?† It was stated that a quarter of those that were analyzed, were women that reported they did have a strong interest in imitating fashion models, hence there seems to be a disconnect between the images used by fashion advertisers and the impact on female consumers. As consumers, we are always being bombarded with fashion in many different ways. The newest look or the trendiest color is constantly in our faces by many different methods- if it is not by billboard it is by magazine, television and even on the foods that we eat, Influences even come from music that we listen to with music videos. Fashion is everywhere and it is something we can’t get away from. â€Å"Fashion style is important. Your clot hes make your fashion statement, and how you're perceived. Stand straight and carry yourself with grace. You will radiate self-confidence.† -[Online] Available at www.zinearticles.com [Accessed March 2011] However, the way in which advertisers of fashion clothing portray young females in their advertising, does not necessarily seem to correspond with the way that young females want to be viewed. Rational/Usefulness of the project The aim of this dissertation is to analyze and determine whether fashion advertising uses relevant imagery to have an impact on young females today.  Thus the research will try and provide advertisers of fashion clothing with a deeper insight and helpful observations into understanding their audience, their young female customers. Overview of the role of female imagery in fashion advertising †¦ Research Objectives The main aim of the project is to try and prove whether there is or there is not a disconnect between how advertisers advertise fash ion to females. The focus will be on an audience of 18-25-year-old female students at London South Bank University that are fashion conscious.

Andrew Carnegies Defense: The Gospel Of Wealth

Andrew Carnegies Defense: The Gospel Of Wealth During the Industrial Revolution, several changes shaped American society. Inventions such as the railroad and electricity contributed to the massive change in American life. A movement from the rural farms to the industrial cities and factory owners desire to maximize profit and minimize cost started the battle between laborers and large capitalist bosses. Throughout this era, daring entrepreneurs such as John Rockefeller, Andrew Carnegie, Jay Gould, J.P. Morgan, and the Vanderbilt family helped shape the economy, and became known as the robber barons, because of their ruthless treatment of workers and underhanded business deals. Through their economic and political leverage, they accumulated massive amounts of wealth and had enormous influence. Robber barons utilized their wealth in a variety ways, such as purchasing extravagant mansions or hosting wasteful parties. However in the article Wealth, unlike the other millionaires of the Gilded Age, Andrew Carnegie encouraged fellow cap italists to live humbly and use their excess capital to assist the unfit poor, but only because he felt that the millionaires were most qualified to help. In Wealth, Carnegie argues that the fit and wise rich men of American must be the ones who distribute the wealth because they have the essential skills to do so. He emphasizes that millionaire class, to which he belonged, is very skilled and elevates their status in society with his self-praising writing. For example he says, their talent for organization and management is rare among men and this talent, secures for its possessor enormous rewards, no matter where or under what laws or conditions.  [1]  The rich are again represented as greater than the poor by having superior wisdom, experience, and ability to administer [wealth].  [2]  They are shown to have skills are unique and rare allowing them to do amazing things in all aspects of life-an indomitable group of people who can solve any problem. This resembles the widespread doctrine of social Darwinism, because if a person is fit by being skilled, it is natural that they will succeed and survive. Carnegie wrote that it i s because of their skill that only they must be responsible for the control and distribution of their wealth. While Carnegie elevates the richs image and portrays them as superior beings, he describes the poor as foolish, impudent, and unskilled. Throughout the text, Carnegie argued that it must be the rich classs responsibility to guide the poor, because their class can do for them better than they would or could do for themselves since the poor are, slothful, the drunken, the unworthy.  [3]  Carnegie demonstrates the unfit, foolish, lazy, and ignorant workers and laborers as the foils of the fit, skilled, wise, and hardworking millionaires. According to social Darwinism and Carnegies article, the poor at the bottom of society deserve to be there, because they are unfit and failed take advantages of their situation and earn millions of dollars, like the capitalists. By emphasizing the differences between the rich and poor, Carnegies article illustrates the prevailing belief of social Darwinism. Wealth was published during 1889 an era when public believed in the theory of social Darwinism. This belief stemmed from Charles Darwins theory of evolution and Herbert Spencer and William Graham Sumner used the popular catchwords of Darwinism, struggle for existence and survival of the fittest [and] applied [them] to the life of man in society  [4]  . Indeed Carnegie uses these terms in his article, as he says the law [of competition]à ¢Ã¢â€š ¬Ã‚ ¦insures the survival of the fittest in every department.  [5]  By applying Darwins biological theory to man and society, the fittest or strongest members of society should be at the top and lead society, while the weak, unfit should be on the bottom and allowed to suffer and die out. This is echoed in Carnegies article as the millionaires should have all the control and power of their wealth, while the poor must be changed and learn to be fit or be left to die out. Successful business and entrepreneurs apparently accepted almost by instinct the Darwinian terminology which seemed to portray the conditions of their existence.  [6]  For example, as a child Carnegie had to support his family and by taking advantage of the situations provided to him. By doing so, he was able to own the biggest and most successful steel industry. In his article, a businessmans success and money are rewards of being fit, while the poors lack of money is a symbol of their failure in society. By presenting the rich and poor as skilled and unskilled, wise and foolish, Carnegie is able to justify that the rich were the only ones who were knowledgeable enough to share and keep their wealth. Carnegie arrogantly says that, this wealth, passing through the hands of the few, can be made much more potent force for the elevation of our race than if distributed in small sums to the people themselves.  [7]  The few or the rich should must have the money, because they will be able to properly distribute it to the poor. If the people themselves obtained this money, they would not have as grand a result as the millionaires. In his article, Carnegie needed to defend their immense accumulation of wealth, before explaining the more efficient methods of helping the poor. During this era, there was a huge economic gap between the rich and poor. In 1890, 73 percent of the nations wealth was held by the top 10 percent of the population.  [8]  This disproportionate distribution of money caused the laborers and poor to see the wealthy and business as evil and millionaires as corrupt robber barons stealing their money. This distrust was inflamed by the immense differences in living conditions of each class. While millionaires lived comfortably in extravagant, laborers and factory workers lived in dirty and disease filled slums. However, in Wealth Carnegie attempts to bind together the rich and poor in harmonious relationship  [9]  and provides a humble interpretation of the rich as they are just a the mere trustee and agent for his poorer brethren.  [10]  He wishes to have peace between the two classe s and portrays the rich as helpful caretakers of poor. In their crusade in helping the poor become fit, the rich must have control over their capital in order to help them. Carnegie states that they would provide them with ladders upon which the aspiring can rise free libraries, parks, à ¢Ã¢â€š ¬Ã‚ ¦ works of art,à ¢Ã¢â€š ¬Ã‚ ¦and public institutions of various kinds.  [11]  He wanted to provide resources to those who will help themselves, just as he had brought himself up from working in a factory to owner of a steel factory. However, he would not just hand out money to the poor, because they would use it foolishly.  [12]  By providing with poor with these institutions, Carnegie hoped that they would learn how become fit and become more like the refined and educated millionaires. Even if the rich has so much, they should be willing to return some of their resources in the form of libraries and other services to assist the poor. By explaining that their wisdom and wealth will be used to assist the poor, the wealthy are given a legitimate reason to keep all their money and continue with the laissez-faire system of government. Even though Carnegie felt he provided the poor with ladders to success. The poor had no time to take advantage of them. As the wealthy obtained an immense amount of money, most of the population suffered in poverty. The poor had to work in dangerous factories in long 12 hour work days. After a day of hard work, laborers would barely make enough money to eat as Carnegies steel workers earned from $1.50 to $2.00 per day. While a family in the Pittsburg area needed $15 a week to live, most workers made less than $12.50.  [13]  Even if factory workers wanted to go to the local library they had no time or energy to do so. During this time, the wealthy were really not focused on relieving the needy with handouts. Carnegie felt that just giving foolish man money would cause him to spend it recklessly. He wanted to help the poor become more like the rich by providing them with the resources which would teach them how to be fit and if the poor really wanted to advance themselves, they wou ld go to a library and learn the skills necessary to do so. Given the circumstances, this would be unlikely, but Carnegie still proposes that this is a viable option, as he really does not know how the poor live. Since the government practiced laissez-faire politics which ensured that the government would stay away from business affairs, businessmen had full control over their finances and factories. If the government did interfere, they could only do so to benefit business, specifically those of the robber barons. Andrew Carnegies article Wealth supported this hands-off policy on business. As an article which drew heavily on the beliefs of social Darwinism, lack of government action would be beneficial to the evolution of society. The law of competition is not only beneficial, but essential to the future progress of the race and competition between these [businesses], as being not only beneficial, but essential to the future progress of the race.  [14]  Carnegie and many other businessmen believed that businesses should be free to compete against each other and that the government should stay out the way. If the government would get involved, they would only do so to protect competition between businesses. According to social Darwinism, competition would destroy the weak, leave only the fit in society. Thus, the skilled fit that remain are able to advance society and harvest their rewards. If the government created regulation that hindered competition between businesses, competition would be destroyed, and society would not be able to move forward. Therefore, any disruption or attempts to hinder the law of competition or defend the unfit were not allowed by the business owners. As Irvin Wyllie states in the article Social Darwinism and the Businessman, Herbert Spencer became the oracle of the age à ¢Ã¢â€š ¬Ã‚ ¦ in defense of laissez-faire as he applied the idea of evolution and completion to society.  [15]  Social Darwinisms law of competition became a bulwark for a government which did not interfere with businesses and left workers with despicable work conditions. In Wealth, Andrew Carnegie use of the law of competition to support the laissez-faire image of g overnment helped protect the businessmens interest. In Wealth, Carnegie also supported millionaires decision to fight against unions desires. Due to the harsh conditions in factories, low wages, long workdays, and lack of help from the government, unions like the Knights of Labor formed in an attempt to obtain a shorter workday and better working conditions for workers. Eight work days and higher wages would increase the bottom line and lessen the businessmans profit causing create deal of resistance from businessmen. Unfit laborers are portrayed by social Darwinism and Wealth as lazy and deserving of their suffering giving the idea that factory owners do not need listen to them. In Wealth, the wealthy are portrayed as all-knowing, as they know the best interests of the race.  [16]  Indeed, in this era, millionaires found unions to be hindrances to their companies and had the full support of federal government in stopping them. By emphasizing that the poor are unworthy, lazy, and ignorant and the wealthy knew what they were doing, Wealth defended why millionaires disliked unions and did everything they could to stop them. Andrew Carnegies article, Wealth, was a result of prevailing belief of social Darwinism in the Gilded Age. The rhetoric of Spencer and Sumners view of social Darwinism are apparent in his work and though this belief, Carnegie is able to say that the rich were the most capable group of people to hold and distribute the wealth. Through his ingrained belief of social Darwinism, he was also able to defend the wealths large accumulation of wealth, the laissez-faire government, and their aggression toward labor unions found during the Industrial era. Kentucky Fried Chicken (KFC) | Free essay | Management essays Kentucky Fried Chicken (KFC) | Free essay | Management essays Introduction KFC in the beginning was changing companies which belonged, since in 1964 Colonel Sanders first sold KFC. It was sold in a small group of investors who promoted KFC in public. In 1971 Heublein was highly involved in the day to day operations. However, R.J. Reynolds then acquired Heublein in 1982. R.J. took a more laid back approach and allowed business as usual at KFC. After that in 1986 PepsiCo bought this company and tried to grow it very fast and as well the restaurant segment even if KFC and PepsiCo had a very different culture and style which means that it was totally different. PepsiCo is a big company which recognized itself in 1985 and owns as well Pizza Hut, Taco Bell and now KFC. PepsiCo has a consumer product orientation and found that the marketing of fast food was very similar to the marketing of its soft drinks and snack foods. PepsiCo combines snack food, soft drinks and restaurants together and its a huge company in the world with many restaurants. Nowadays KFC belongs to YUM international and is the largest chicken restaurant in the world with over 32,500 restaurants with, AW All-American Foodâ„ ¢, Taco Bell, Long John Silvers and Pizza Hut in more than 100 countries. Today, some of the older KFC restaurants have become famous in their own right. One such restaurant is located in Marietta, Georgia. This store is notable for a 17m tall sign that looks like a chicken. The sign, known locally as the Big Chicken, was built for an earlier fast-food restaurant on the site called Johnny Rebs Chick, Chuck and Shake. It is often used as a travel reference point in the Atlanta area by locals and pilots. The original handwritten recipe is kept locked away at the KFC corporate headquarters in Louisville, Kentucky as a closely-guarded secret. Only two members within the Yum! Corporation knows the recipe in its entirety. Mission and Objectives we find reasons to celebrate the achievements of others and have fun doing it The mission of the KFC is to sell food in a fast ,to have a friendly environment that appeals to pride conscious, to be in a health minded consumers. The objectives of KFC is to increase the variety of menu, to introduce desert menu and introduce buffet to restaurants. Another objective goal is to target Menu items of African Americans in major cities with the following foods: greens, macaroni and cheese, peach cobbler, red beans and rice. However there are also menu items which should be target in Hispanics major cities are the fried plantains, flan, tres Leches. The implementations on non-traditional units are including the shopping mall food courts, universities, hospitals, airports, stadiums, amusement parks, office buildings, mobile units. Pest analysis Political UK Government has launched a new corporate tax scheme in April 2008, in which the tax is to decrease from 30% down to 28%, helping revive the economy and boost competition (BBC, 2008, p.1). Fast food companies like McDonalds, KFC, etc. could save millions of pounds from this stimulus. The Government is considering a proposed ban on junk food advertising to billboards, computer games and cinemas act in the face of the public health of child obesity. A blanket ban would be a hammer blow to companies such as KFC, McDonalds, Coca-Cola, Nestle, etc. (Mintel, 2009m, p.1) Economic As a result of the credit crunch and market instability, global markets are in disarray, deleveraging is under way (Kohler, 2009, p.27). The UK economy is now challenged by serious economic downturn. Latest Indicators published by Office for National Statistics (2009, p.1) states that all indexes are at negative interpretation, such as unemployment rate increased, GDP and national productivity decreased. The UK is heavily impacted by the economic downturn. Hickman (2007, p.1) argues that the era of spend, spend, and spend no longer exists. Britain shoppers habit of depending on credit cards is now forced to change. They have to cut back their expenditure since credit availability would be now a historic concept. Social Work mobility, working under pressure seems to force people to go out to eat and drink rather than cook at home for themselves (although this trend is moderated by credit crunch recently). People enjoy their spare time by spending hours in coffee stores, restaurants, cinemas, and fast foods are indispensable items in their orders. Bird and Hughes (1997, p.159) state that consumer is more and more concerning for ethical products. They are not only paying attention to products quality, but also ethical aspects of the goods purchased. This raises a question to all businesses, however, it is also an opportunity for those who care of their customers, their communities, like KFC, for instant. Customers concern about environmental issues in every item they buy (Mintel, 2009p, p.1). Environmental concerns are now a key priority among UK consumers and their importance is continuing to grow. Consumer concerns are encouraging retailers to introduce green products and to put their entire operations on a greener footing (Mintel, 2009c, p.1) Consumers may be increasingly turning to chicken outlets as a relatively healthy alternative to red meat, particularly on the back of recent government and health campaigners concerns over the nutritional content of fast food (Mintel, 2009a4, p.1) Attitudes towards burgers are changing. Burgers are no longer seen as should-be-avoid foods, but are positive ones instead (Mintel, 2009d, p.1). In addition, microwaveable burgers have been welcomed to serve a new snack-on-the-go audience (Mintel, 2009d, p.1). Technological and environmental issues The Internet is changing the way that many businesses are operating (Avinash and Minh, 2008, p.83). The Internet accounts for 8% of global advertising spend and growing rapidly (The Economist, 2007, p.124). It is an opportunity for fast food companies enabling its customers to order online easily via its website, creating competitive advantage for the company. Technology helps to shorten the geographic distance, booting business communication. Technology also helps to design and manufacture modern machines to produce high quality foods, saving time and human capital. Global warming, green house gas, recyclable materials are among most interests of environmental supporters. Swot analysis Strengths KFC has a very long history and has the most recognizable brand in chicken. KFC has name recognition around the world and has been globally positioned for many years. KFCs secret recipe of 11 herbs and spices has made it the leader in chicken for the last fifty years. KFC is the 2nd only to McDonalds in the UK and USA and ranks highest among all chicken restaurant chains for its convenience and menu variety. The quality of food is a key strength to KFC. The quality is defined by the YUM! and controlled by the local franchisees. There is a global standard, with regard to the quality of the KFC meals. The KFC recipes allow for quick a processing time, which makes it all the more convenient and more attractive to prospective clients. Customer-focused approach brings advantages to KFC. The company cares about the health of its customers. Recently, in 2008, KFC signs up to the Food Standards Agency commitment to providing healthier meals, helping its customers enjoy a healthier, more balanced diet. The commitments include: working with suppliers to reduce salt and saturated fat levels, dressings and frying oils for alternatives that are lower in saturated fat, increasing the number of healthier options on the menu and making nutritional information more readily available to customers (Mintel, 2009l). The company also puts nutritional information of its products online and in stores. KFC does business ethically and environmentally. KFC UK has promised to reduce packaging and waste by selling products such as its Fillet and Zinger burgers just wrapped into paper rather than in a cardboard box. The chain said it aimed to reduce waste by up to 14000 tonnes over 2009 (Mintel, 2009p). KFC has a strong development plan. In February 2009, KFC announced to open 300 new UK outlets between 2009 and 2014, creating 9,000 jobs. This expansion was designed to capitalise on really strong growth and customers increasingly turning to cheaper food options amid the credit crunch (Mintel, 2009q). Weaknesses Rumour: There is a rumour about using GMO chicken (Genetic Modification Organism). This arouses a great controversy in many places. For a developed market like the UK, this impacts negatively on KFC image since people think that the use of GM chicken will have great influence on the food chain which is very crucial to the environmental health and nature development. Legal issues: KFC has been ordered to pay a  £24,000 fine following the discovery of poor hygiene standards at its Bridgend branch in South Wales. The branchs staff did not wash their hands and wore dirty aprons, while the sites hot water was turned off, meaning that staff were also unable to wash food preparation equipment (Mintel, 2009k). Trans fats issues: KFC predominantly cooks its chicken in vegetable oil called trans fats, an unhealthy method of cooking (Oppapers, 2009). Lacking fun: Since majority of KFCs customers are people between 14 and 44, who are young, dynamic, and proactive, store decoration and atmosphere play a critical role for the companys success. Lack of knowledge about their customers: KFC does not have its own customer database. Opportunities The chicken and burger bar market reached  £3.6 billion in 2007 and is predicted to rise following years. The traditional low-cost fast food outlets are well placed to remain relevant as economic conditions tighten. The burger market reached nearly  £2.5 billion 2007 whereas chicken outlets were valued at nearly  £1 billion, however, the latter showed higher growth rates over the past six years. The takeaway market continues to outperform the eat-in sector (Mintel, 2009z). Despite the economic downturn, consumers are still likely to continue eating out, according to a survey of 1,000 UK diners by Survey Shack. 63% said price wasnt the major factor influencing whether they chose to eat out or not, and 77% said they would pay more if a meal was made from high-quality ingredients (Mintel, 2009y). Grab-and-go culture: The convenience of takeaway meals has a clear demographic bias towards men, younger consumers and those who are single. Factors such as lack of motivation to worry too much about nutrition (eg the absence of children) or that it is expensive or wasteful to cook for one-person meals will play a part in this motivation (Mintel, 2009c). Growth in the 15-24-year-old age group has benefited the chicken/burger sector as they represent the core market, however, the predicted drop in 15-19-year-olds in coming years will present challenges (Mintel, 2009a1). Threats Supermarkets and new competitors: Supermarkets own-label offerings have long been a significant part of the UK food sales, holding a share of nearly 29% and continuing growth in market share (Mintel, 2009a). The National Minimum Wage (adults now receive  £5.52 an hour) continues to have an impact on the fast food market. These increases can have a major effect on the cost base of the larger chicken and burger bar operators, particularly when you consider KFC has some 8,000 employees in the UK (Mintel, 209b). The introduction of the Licensing Act 2003 (for England and Wales) in 2005 has led to many pubs having extended opening hours, generating further competition for fast-food chains, both in terms of the later nights and daytime trade (Mintel, 2009b). Health trend away from fried foods: According to campaign group Consensus Action On Salt and Health, some meals from top fast food chains conceal shockingly high salt levels. The worst contain more than double a childs recommended daily salt intake in a single meal. Customers react negatively to this news (Mintel, 2009x) Recent survey by Mintel (2009) states that growth in fast food industry has slowed in recent years. It implies of an intense competition in the eating out market and the maturing of the. BCG MATRIX KFC uses large amounts of cash and is leader in the business so since it is a leader it should use a large amount of cash. The company has the worst cash characteristics of all, because there are high demands and low returns due to low market share. If there is not market share, question marks will simply take in great amounts of cash and when the growth will stop then there will be a dog. CASH COW Profits and cash generation should be high, and because of the low growth, investments were low. Keep profits high DOGS KFC should avoid and minimize the dogs in the company. As I mentioned before the BCG Matrix of KFC is depending totally from the YAM! Company which includes as well the other companies the referent standard is the industry growth rate measured against the SBUs growth rate. Product life cycle All the products have their life cycle whether it is very successful or not. The life cycle has four stages. The first stage is the introduction of the product and such an example will be the hot wings. The second stage is the growth of the product and the product is the hot shots. The third stage is the maturity and the product is zinger, chicken mania, chicken burger. And the fourth stage is the decline which is the twister. Task environment My company diversified in many industries and for each industry has different suppliers. It audits its suppliers for compliance and non compliance. Kentucky Fried Chicken Garcia, Augie. Discussions, March 12, 1999 www.scribd.com applied marketing Mr. Muhammad Nouman BBC (2008). Call for corporate tax clampdown. Available at http://news.bbc.co. uk/1/hi /uk_politics/7681165.stm. Accessed 3 January 2009 Mintel (2009m). Proposed banned on junk food advertising could be extended. Available online at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=118422/display/id=218594 Accessed 07 March 2009 Office for National Statistics (2009). Latest indicators. Available online at: http://www.statistics.gov.uk/instantfigures.asp. Accessed 09 March 2009 Hickman M. (2007): First the credit crunch now the spending squeeze, The Independent on Sunday (2007) Thursday, 13 September 2007. Bird K and Hughes D. (1997). Ethical Consumerism: The Case Of Fairly-Traded Coffee. Business Ethics A European Review Volume 6 Issue 3,Pages159-167 Mintel (2009p). KFC reduces packaging. (27/1/2009). Available online at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/showset_access_filter=all-ZUK/display/id=280379/display/id=227776/display/id=438171. Accessed 08 March 2009 Mintel (2009c). Internal market environment. Available online at http://academic.mintel.com/sinatra/oxygen_academic/subject/view=reports_categorylevels=90849list=cat_itemscat=17lev=1/display/id=394656/display/id=442497. Accessed 07 March 2009. Mintel (2009a4). Chicken and Burger Bar UK March 2008: Market in brief. Available online at: http://academic.mintel.com/sinatra/oxygen_academic//display/id=280379/display/id=329487. Accessed 07 March 2009 Mintel (2009d). Burgers UK 2008. Available online at http://academic.mintel.com/sinatra/oxygen_academic/my_reports/display/id=227787anchor=atom/display/id=227776. Accessed 07 March 2009 Avinash, W. and Minh. Q. H. (2008) How Can Internet Service Providers Tap into the Potentially-Lucrative Small Business Market? International Journal of E-Business Research, 4(1), p.82-98 The Economist (2007). The world in figures: industries. The world in 2008. p124, 126.

Vegetarian Essay -- Healthy Lifestyle Essay

Vegetarians Growth problems. Animal population problems. Disease. These are all problems caused by being a vegetarian, that is, one who only eats vegetables. There are different degrees of being a vegetarian. To one extreme, is a person who eats nothing associated with animals (no yogurt, ice-cream, or even anything that has come in contact with meat or another animal). The opposite are those who just eat vegan most of the time and will still eat animal bi-products. Then there are others who are in between. Being a vegetarian is not natural. Since the beginning of time, humans have been consuming animals. A vegetarians diet lacks energy, calcium, zinc, and vitamins (B-12 and D). Without supplements, severe medical problems can arise. Also, those supplements are usually man made and do not require some of substances, still un-identified, in meat. A carnivorous diet has always been in American history. Turkey is eaten on Thanksgiving, not Tofu Surprise. Fish on Fridays, not salad. Pop and son would go hunting in the winter for fresh game to eat, they wouldn’t go picking berries and roots. Those who could not or would not eat meat did not survive. Studies have been done by M. J. Lentze, a German who found that vegetarianism causes impaired growth in children five years or younger. Vegan children even fail to grow as well with supplements that exceed the Recommended Daily Allowance. It is true that many vegetables contain a high amount of protein...

Research Investigation Essay

A research investigation on what specific skills an actor would need learn in order to convincingly portray the role of Silvio in Carlo Goldoni’s, A Servant of Two Masters. Carlo Goldoni wrote the comedy â€Å"Arlecchino servitore di due padroni†, which translates into modern English as The Servant of Two Masters, a commedia dell’Arte-style play. The performers of Commedia were often illiterate, and as such there was no point to write down scripts and record the performance, it was improvised and modified, preserving the aspects the audience found amusing and excluding those that were less successful. In this way, Carlo Goldoni’s writing down of the play strictly goes against commedia traditions, as it is not the way things were done when it was originally staged. Despite performing all their plays in Italian for the first twenty or so years, Commedia troops had phenomenal success, perhaps because the slapstick nature of their comedy mingled with its vulgar humor was relatively easy to follow. The themes of the play, including love, romance, deception and the status between masters and servants, combine to create an enjoyable and greatly comical performance. The play also scrutinizes social boundaries that were once present. Such as, the idea of a woman being dressed as a man this was much more controversial in the 1700’s and especially a woman who defeats a man in combat, as Beatrice (comes to Venice dressed as a man in search of her beloved Florindo, She is also a part of the first lover couple along with Florindo) defeats Silvio. Smereldina (the maid of Clarice, she is an extremely feisty and slightly bitter character who wants more than anything to find a man and get married) also confronts Silvio and scorns him, which is something unparalleled in that time, a woman of the serving class reprimanding a man of status. The play also explores the lengths people will go to for the sake of love, the hopelessness of Florindo (a man banished from his home in Turin for his murder of Federigo Rasponi, and the lover of Beatrice who comes in search of him) and Beatrice’s relationship to find each other, as well as commenting on the importance of never giving up hope, because as they are about to kill themselves they find each other again. This is also reflected in the many difficult predicaments Truffaldino (the servant of both Florindo and Beatrice, he is a mischievous, hungry man who is seeking ways to better himself, he is comic relief and also the main protagonist) finds himself in, as no matter how hopeless his situation looks, he keeps on envisaging himself getting out of his tricky situations and eventually he does get out of trouble. The behavior by those of the dominant class of the servants is a very noticeable theme of the time period, and an important social observation. The serving class of Truffaldino, Smereldina and the Porter (she carries the bags places at different times during the play and has a fairly rough time of it, carrying very heavy loads only to be ridiculed and left unrewarded for her labor) are regarded with little respect and trust throughout the entirety of the play. As the early performers of this play were more than likely lower class individuals, this play is an insightful parody of their own difficulties. Commedia dell’Arte is an Italian theater style, characterized by masked performers and improvised scenes based on simplistic scenarios. Carlo Goldoni categorized four elemental types of stock characters in Italian comedy: Pantaloon, a miserly Venetian merchant, easy to anger, disrespected by everyone and a born loser; Dottore, a pedantic lawyer-type from Bologna; Brighella, a serenading servant who enjoys thieving, and bragging; and Arlecchino, a basically thoughtless servant permanently in despair over unreturned love. A Servant of Two Masters is set in Venice in the 1700’s, and would have been performed by a travelling troop of commedia actors. As such, they would have had very limited set facilities, and their performances staged outdoors, meaning they would have to allow for surrounding noises such as wind when performing. Throughout this research investigation it will be delving into what specific skills I must learn in order to convincingly portray the role of Silvio in Carlo Goldoni’s, A Servant of Two Masters. There is a catch when one decides to take on the task and portray the role of Silvio in The Servant of Two Masters and that is that the comic instincts of a skilled actor need to conquer a tendency to be a servant to the text. It has been said that commedia is the riskiest form of comedy. That being said, it is worth the risk. When the flash of inspired improvisation hits an actor it is like a whirlwind and time seems to be in a complete interruption while a phenomenon takes place. Fortunately Goldoni’s writing is so perfectly composed and clinging to fundamental Commedia dell’Arte form that it allows one to understand how to perform below, within and around the text itself. Focusing on the lovers, they are the sons and daughters of characters who are also high on the social ladder; this is where Silvio finds himself in The Servant of Two Masters. The lovers in this play (Silvio and Clarice) are not only infatuated with each other they are extraordinarily infatuated with themselves. More often than not, they are only with one another because the other person makes them look better. They argue often, making a big melodramatic show out of their blubbering and attempting to top the others grief; yet they immediately make amends when they receive a flattering remark about their appearance. They speak in a distinguished, pretentious and flowery language: â€Å"If I could think that you desired my blood to avenge my supposed cruelty, I give it you with all my heart. But, oh God! Instead of the blood of my veins, accept, I beg you, that which gushes from my eyes.†(Goldoni 53) Silvio is traditionally costumed in the latest Italian fashions (since Italy is where Commedia originated) The Lovers elegant costumes were usually of the same color, just in case another couple of lovers was in the play too. This only reaffirms how much they were made for each other. Just like couples who wear matching outfits today. Given that Silvio is wealthy, he wears expensive clothes and jewelry, made of luxurious fabrics. Both Silvio and Clarice usually hold some kind of prop in their hand, most likely a letter to swoon over, or a handkerchief but this is of course the director’s choice. There is always a mirror somewhere on their body, being in a purse or pocket, or even hanging as a necklace around the actor’s throat. This is useful for admiring oneself, or in Silvio’s case for seeking out Clarice and adorning her through it. Unlike what most know Commedia dell’Arte to be known for the lovers do not wear masks. Rather, they wear quite a bit of makeup which in turn subsidizes as their mask. The term dreamer is a key way to understanding the lovers’ movement. Their feet are firmly on the ground, in a somewhat Ballet style position, but they lack firm contact with the earth because they lead with their chest and are heart heavy. Their arms are held out to their sides and curved. Their whole manner is very elegant and balletic, as they do not walk so much as glide. They never touch; to do so would cause them both to faint and or run away. It is sexually arousing for them to get very close without touching. They aren’t the brightest individuals so walking is somewhat of a challenge causing them to wobble, due to the uncertainty of their lack of contact with the ground. The posture that Silvio undertakes is that of compelling pride. His chest is naturally expanded and thrust out so that his heart essentially leads him, sometimes seeming to literally pull him across the stage. He points his toes while standing (like that of a ballet dancer), and when moving, he takes light, quick steps, giving himself a floating appearance. Overall, they simply lack contact with the ground. Their hand movements and gestures are very grand, expansive and expressive. Actors use the same dancing trainers as the wealthy individuals whom they are imitating in order to put emphasis on the absurdity of melodramatic behavior. There can be two sets of lovers in a Commedia dell’Arte play. The First set of lovers, usually more intelligent and serious, and the Second Lovers which in A Servant of Two Masters is Silvio and Clarice, usually whimsical and slightly silly. The second lovers in Goldoni’s A Servant of Two Masters are Clarice and Silvio. In research of the lovers when things are not going their way, they throw tantrums, pout, hurl insults while crying and whining. Their manner of dress and movement is highly stylized (more so than the First Lovers), making Silvio quite a narcissus. Silvio exists very much in his own world- and in his own world within that world. Self-obsessed and very selfish, he is more interested in what he is saying himself and how it sounds than in what his beloved Clarice is saying. He is primarily in love with himself, secondarily in love with love, and only without any doubt in love with his beloved. What he learns, if anything, from the tribulations of A Servant of Two Masters is the need to reverse these sickening priorities. Even though most of Silvio’s declarations would melt a heart of stone, there always seems to be a comic side to everything he says. One wonders if the explanation does not lie in the fact that love often robs the lover of all sense of his own logic, even though he may be the most rational of living men under ordinary circumstances. He does, however, come off better than most other Commedia characters: there is no viciousness in him, and less to be accused of – except for his vanity and narcissism. He represents the human potential for happiness, which is something that everyone is striving for. â€Å"Sir, I beg you, let everyone do as they will; do not be so put out about it. Now that I am happy, I want all the world to b e happy too. Is anyone else going to be married? Let them all get married†! (Goldoni 54) I have become conscious of the fact that the character of Silvio must be played as one that is over confident. He is very certain of himself and of his actions. He believes he is entitled to Clarice and is willing to fight to protect his property. Silvio is also quite protective, or even overprotective of those things which are important to him, or that he sees as belonging to him. He wishes to keep Clarice all to his own and have her within an area he feels he can keep safe. While he is protective of others, he himself shows little regard when placing himself in jeopardy. This is shows how dim witted his character truly is. The idea of defeat does not enter his mind and he is always on the front foot, unwilling to let others determine his actions, he is a very rash character. Patience is a virtue, apparently. Silvio often lacks any sense of patience which makes him a very irritable, anxious, angry and difficult to be around type of character. His shortage of patience makes him a rat her ignorant character. Silvio is always quick to act and often makes mistakes because of his unwillingness to listen to the advice or opinions of others. He is a man of action, and he needs for things to be occurring or he quickly loses any potential interest. He is quick to do battle regardless of the consequences, which shows how stupidly in love he truly is. His unwillingness to listen to an entire situation and process his next appropriate action, often get him into irresponsible situations. â€Å"†¦That wretch shall die, and my ungrateful Clarice shall see her lover wallowing in his own gore†. (Goldoni 26) Despite his quick anger and his tendency to solve his problems with violence, he is inconspicuously charming. Even though his unwillingness to listen too much besides the sound of his own voice, he is really just eager to please his lover Clarice. He has swept Clarice off of her feet and is the heartthrob of Venetian women. Some people settle down, and some people are just settling and some people refuse to settle for anything less than the feeling of butterflies, which is exactly how Silvio feels towards Clarice. He is never slow to put himself in harm’s way. He is quick to action and has little caution for his own well-being when engaging in any sort of fight, or in anything else he does. He is a man to be admired when he is at his finest, even though he is willing to do whatever it takes to get what he wants. â€Å"I don’t care how old you are’ I have a mind to run you straight through the body†. (Goldoni 24) Through researching the character of Silvio it would be necessary to portray him as a man who struggles to hold himself in the position in which his status in society places him. He strives to be suave, cool and collected, but somewhat fights to maintain focus and is very quick to act, his actions usually end in anger and much turmoil. He is a powerful physical presence, and is one of formidable fighting skill, but is emotionally immature on many levels. His love for Clarice is one of his few genuinely mature emotions, and it is his motivation through the play. He is prone to rash, spontaneous actions, as well as to throwing tantrums such as a moody child would when things don’t go his way. This effectively suited the comedic aspect of the play while not deteriorating from the romantic story between Clarice and Silvio. â€Å"When we love we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better, too†. (Jeaulo Coelho)

The Rise and Fall of the Berlin Wall.

The Rise and Fall of the Berlin Wall. The Rise and Fall of the Berlin WallThe rise of the Berlin Wall was not only a means of restrictive passage, but a symbolization of the Cold War. The fall of the Berlin Wall was also a symbol for the fall of the Soviet Union and the Cold War. The three major reasons for the rise and fall of the Berlin Wall were different governing ideologies, self-determination, and economics. The greatest factor many would say is the self-determination of the German people, but the real reason for the duration of the wall are the different forms of government controlling Germany and opposed to each other during the cold war.When World War II was over, Germany was divided into four sectors. The Americans, British, and French controlled the west and the Soviets controlled the East. It was parliamentary democracy vs. communism. America, Britain, and France were all democratic in nature as opposed to Russia as a communistic state.Juggling on the Berlin Wall on 16. November 1989. ...Although Russia allie d with America and Great Britain during the war they were always enemies to each others governing ideologies. The two extreme differences in government meant extreme differences for Germany. Germans were separated at the heart of Germany in Berlin. West Germany progressed through capitalism and the aid of America, while the east remained poor and suffered through Soviet influence. On October 29, 1946 the Soviet Military administration safeguarded the demarcation line between East and West Germany to uphold Soviet interests. Growing tensions between the East and West heightened after the completion of the war. West Germany founded the Federal Republic of Germany on May 24, 1949 supported by the democratic nations of America, Britain, and France. East Germany founded the German Democratic Republic on October 7, 1949 supported by the communistic beliefs of the Soviet Union. Governing ideologies severely...

Home Health Aide Essay Example

Home Health Aide Essay Example Home Health Aide Essay Home Health Aide Essay Facilities that offer formal L ETC services typically provide living accommodation for people who require onsite delivery of aeronautically supervised care, include Eng professional health services, personal care and services such as meals, laundry y and housekeeping. 2) Hornet care supportive care provided in the home . Care may be provided by licensed healthcare professionals who provide medical care needs or by professional caregivers who provide daily care to help to ensure the activities of daily living (Dalais) are met. Inhume medical care is Often and more accurately referred to as home health h care or aroma care. Often, the term home health care is used to distinguish it from n medical care, custodial care, or privatively care which is care that is provided by peers ones who are not nurses, doctors, or other licensed medical personnel. Inpatient care the care of patients whose condition requires admission to a hospital Progress in modern medicine and the advent of comprehensive outpatient clinics ensure that patients are only admitted to a hospital when they are extremely ill or AR e have severe physical trauma ) Outpatient Care Ambulatory care or outpatient care is medical care provided on an outpatient basis, including diagnosis, observation, consultation, treatment, intervention, and re habitation services. This care can include advanced medical technology and procedures even whew n provided outside Of hospitals. 5) Occupational health refers to the identification and control of the risks arising from physical, chem. kcal, and other workplace hazards in order to establish and maintain a safe and health y working environment.

Cultural homogenization and the Internet Research Paper

Cultural homogenization and the Internet - Research Paper Example Since internet enables people of various cultural backgrounds to intermingle easily across the globe, it tends to form one uniform culture. Over a period of time, â€Å"popular cultural artifacts supersede the individual cultures, unpopular artifacts disappear, and the cultures resemble each other more† (par.3). Globalization, social media and internet can be perceived as the main reasons for cultural homogenization. By and large, the internet has a vast amount of information of anything, which a person can access from anywhere in the world. For e.g. A Mexican recipe is easily available to an Indian and vice versa. Cultural homogenization is unstoppable in this internet age. ICT gives a â€Å"powerful impetus to this cultural homogenization† (Fairweather & Rogerson 1). Globalization grows in a very fast pace and so does the business, economy and the internet. Since people across all nations have access to the internet, at very cheap rates, they will indulge more frequen tly in activities such as social networking etc the resulting interaction will facilitate a blending of different cultures. Thus, a new global culture will evolve to replace smaller, individual cultures. ... Exclusive insight about various cultures can be easily explored and shared via internet. Before the internet age, it was difficult to obtain information about other cultures unless through books or visiting that particular country. Cultural homogenization makes it possible for a person of one culture to like something of another culture and start to follow it. Cultural homogenization will continuously grow as the content about the cultures grows on the internet. Facebook, Twitter, MySpace and blogging sites make it easy to discuss, share and communicate among people of diverse cultures. Internet usage is dominant in both developed and developing countries. This serves as a way to spread cultural ideals. Since English is the universal language of the internet, information is easily comprehended by many cross cultural people. The use of internet by a large number of people has facilitated frequent interaction and the resultant cultural exchange. The Internet could be a â€Å"harbinger † to the ideals of â€Å"democracy and human rights† in places â€Å"where these ideals are not appreciated by the authorities† (Hongladarom 1998). Internet promotes cultural understanding by â€Å"enabling people† from different â€Å"cultural background and identities under conditions that are conducive to cultural exchange† (Brey 4). Besides, the internet also promotes â€Å"cultural fragmentation† by â€Å"stimulating the formation of virtual communities and groups organized around† specific â€Å"interests, themes or cultural identities† (6). Cultural homogenization is widely considered as a way to improve rather than deter independence, preservation of culture, and general economic conditions. Common culture paves

Capture, Processing, and Presentation of Exogenous Antigen by Essay - 6

Capture, Processing, and Presentation of Exogenous Antigen by Dendritic Cells - Essay Example As the paper stresses B and T cells differ in the manner they recognize antigens. B cells can recognize the antigen through its structure while T cells recognize the same protein only when it has been degraded and presented on the surface of the antigen presenting cell (APC). T cells do not attack free antigens that can be found in the cytosol. In the lymphoid tissues, dendritic cells are considered professional antigen presenting cells (APC) because they are strongest known stimulators of T cells in vivo and in vitro. Thus far, dendritic cells (DC) have only one known function, and that is to present antigens to T cells. Their name was derived dendron, Greek for tree, because of their morphological structure which resembles a tree with many branches or dendrites. From this paper it is clear that the DC arise from myeloid cells in the bone marrow and migrate to peripheral tissues like the skin and mucosa. In these tissues, the immature phenotype of dendritic cells prevail. Immature D C are not yet capable of stimulating T cells. However, the immature DC have receptors that allow them to recognize factors on microbial surfaces allowing them to take up or ingest exogenous antigens through macropinocytosis, endocytosis, and phagocytosis. During macropinocytosis, the dendritic cell membrane forms curved ruffles which fold in to form a pocket enclosing the antigens. The pocket forms a vesicle, called a macropinosome, with 1-5 um diameter, that is filled with extracellular fluid and other molecules including the antigens. The macropinosome then travels into the cytoplasm were it fuses with endosomes and lysosomes. This process occurs constitutively in immature DC and requires the presence of cholesterol. Macropinocytosis occurs in other cells but is only induced by the presence of growth factors.